Our Story

The Standard Squeeze came to life in 2019 and is a family owned and operated business located in Central Victoria, Australia. The company’s father and son owners, Wayne and Ashley regularly drink spirits which was not always convenient when visiting friends and family, fishing or camping. 🏕️

They would have to take a full, glass bottle of their favourite alcohol and a shot/nip pourer. Alternatively, they would have to buy premixed drinks which proved to be quite expensive. 💰

Then there was the problem of having glass that often breaks, rattles or rolls around in the car or esky. You have to then use a separate measurer to pour a shot, which inevitably gets lost or forgotten about as the night goes on. 🌌

This then leads to free pouring drinks making them too strong or weak in flavour and in alcohol percentage... here comes that headache again! And let’s face it, some of the premixed drinks don’t always taste the best.🍹

Wayne and Ashley much prefer making their own, using any mixer they like, which is where the idea for The Standard Squeeze came from. 🥃

While sitting around the campfire one evening, solving the world’s problems, the concept for The Standard Squeeze was born. 🔥

After previously using similar containers to measure out liquids in the shed, the family developed a brand and a purpose built, food grade container, that had a 30ml chamber. And the rest... as they say, is history. 📖

The Standard Squeeze gives you the ability to pour one standard drink, every time, easily, in a convenient and durable plastic container that can be thrown in the esky, car or caravan without breaking or leaking. ✅

Fast forward two years and the company has established a brand with a loyal customer base, selling thousands of bottles around Australia alone, wholesaling to more than 100 retail stores and creating complimentary products to The Standard Squeeze. 🍻

Check out the article 7News wrote about us here!